3. Using NeedforUniqueness
As stated above, Veloster has very special design, and it belongs to whole new car-segment, PUV. As a marketer, we need to use this aspect in order to get target market’s interest toward the product. We can have them feel uniqueness by getting this car since the car has whole new concept. Using slogan like “If you buy a Veloster, you’ll be a fashionable and s
Ⅰ. 개요
Chase 와 Aquilano(1977)는 서비스 운영관리에 대한 연구에서 처음으로 제품 지향적인 사고와 연구방법의 틀을 벗어난 연구자들이다. 그들은 서비스를 순수 서비스, 혼합서비스, 유사제조서비스로 분류를 하였다. 이러한 그들의 분류는 고객과 서비스 제공자간의 직접적인 접촉에 따라서 제조업
the possible liabilities this product/service may pose? What are the insurance requirements?
- 손해배상 책임 리스크는 없음
Related Products/Services and Spin-Offs
What new product/service spin-offs could be developed to meet the ever-changing market needs in this industry or others?
- 관련 서비스 : 소비자 조사, 인터넷을 활용한 주문연계 서비스
need to be done
Identifying the Chinese catch-up strategy in comparison with others: Washington Consensus or East Asian models
Is China following the East Asian Model?
In relation to “East Asian Model”…
Questions: China would achieve another ‘East Asian Miracle’? China could avoid another financial crisis?
Some argued that China is following Japan-Korea model (Li and Lian 1999;
unique attributes for entertainment to enjoy online shopping with others.
WHAT IS OPEN MARKET
All the retailing method in e-commerce is called 'online market'. This includes both general shopping mall operating by individuals or corporations and open market. General shopping mall needs large capital for building itself and promotion, and every products in the mall are sold and managed totall
unique design
Fit a broad scale of consumers
Have a specific target
- customers can make their own unique design → appealing to especially to teenagers
Shoe prints are lighter
→comfortable for people to wear
The competitors we found is focused on unique design. Because there is not competitor of social enterprise like Toms shoes yet. We thought Toms strengths and strategy is not only
Ⅱ. Study Question
1 . How serious is the threat of DJC to American Connector Company?
DJC kept a close interrelation with major retailers in Japan, this formed entry barriers. They gave attention to their customers’ needs in reproduce Americans’ goods. Japanese are famous for theirs meticulous. DJC occupied uniquely their market deal with Japanese. This means if they go into America, th
for Tomorrow. TOMS SHOES. Stylish, Comfortable, Meaningful purchase
In the summer of 2006, a young man named Blake Mycoskie in the United States launched a shoes brand named TOMS SHOES. Lightweight shoes with a flat rope or rubber sole, depending on the type of shoe, leather inside, and a very simple canvas upper drew peoples’ attentions with its unique design. Many styles of TOMS are vegan a
unique style restaurant other than common fast food restaurant. This willingness to stay longer in this place is expected to make regular customer group who guarantee constant revenue and improve the brand image.
2.clean campaign
As people are more concerned about their welfare, the fast food industry has been shrunken typically from 2002. For example, the number of restaurants of two ma
unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest